The book was launched on 25th September 2006 at Crossword, Juhu by Shekhar Suman and Pooja Bedi.
Till date, the book has sold over 40,000 copies. More significantly, the book is perhaps the only contemporary commercial fiction Indian novel to be published in three regional languages. The Hindi and Bengali versions have been published by Diamond Pocket Books, New Delhi whereas the Marathi version has been published by Mehta Publishing House, Pune.

In a first of its kind initiative, That Thing Called Love is the only Indian novel, around which a video promo and music video have been shot.

Blurb

A male chauvinist who derives a strange kick out of cheating on his wife; a dutiful husband who waits patiently for his wife to shed her emotional baggage from a past relationship; a coquettish office receptionist who is actually a call girl; an adventurous gay who is always on the prowl for soft targets…

Such indeed are some of the characters around Mayank Sahai, 29, the ad-sales manager of a leading matrimony website, the match-maker.com.
Mayank thus lives in the disillusionment, aspiring with diminishing hope, to fall in love in all Utopian earnestness and with his ‘perfect woman’. The irony eventually arises when he identifies the image of his ‘perfect woman’ in an older happily married woman. The dreamer in him sets aside ground realities to flow with natural impulses, leading to a dangerously complicated relationship between the woman and him.

That Mayank’s relationship with Revathi unfolds during the course of one Mumbai monsoon, the first that an anticipating Mayank experiences of the city, only makes this Utopia an even more surreal experience.

Reviews

Set at a good pace, debutant novelist and scriptwriter Tuhin A. Sinha weaves a contemporary story of a bunch of well-etched out characters’ exploring expectations, disillusionments and fragility in relationships.”
Indiantelevision.com

“… an urban metropolitan reader may easily be able to relate to the dynamics governing the rising complexities in relationships.”
Shaaditimes.com

“..the book touches several social issues and deals with them in a manner that has hitherto not been dealt with before.”
Screen

“A subject, currently explored in films, coupled with flowing language and generous use of the first person, makes this book an exciting read.”
Afternoon Dispatch and Courier, Mumbai

“A journey of discovery through disparate spectrums, Tuhin waxes eloquent on the choices that lie before the typical urban Indian male and in an odd way strikes a chord that is unmistakable.”
The Sunday Indian

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